7evenThirty is coming to reset the game. The Jackson, Mississippi rhymer has meticulously crafted a sound that is equal parts Outkast and Bootcamp Click. For his Mello Music Group debut, Heaven’s Computer, 7even is pulling out all the stops with a cosmic concept album that is just as much about ripping apart wack MC’s as interplanetary conflict.
To celebrate this apocalyptic moment MMG & 7even are letting off the buckshot, “Twenty Twelve.” As the title alludes, the track sounds like a Mayan prediction on wax. 5D flips a gritty rock loop into a raw serving of monster music and 7evenThirty turns into Max Redrum, an outer-space rhymer with fangs sharpened who has “psychiatrists rockin’ 3-D goggles smoking peace pipes” trying to see what he thinks like.
Resistance is futile. Heaven’s Computer has crash-landed and can be found infiltrating physical and digital outlets everywhere. There is no escape.